I just priced out a customer with a $10 increase.

Amazing. I was being generous with that low of an increase. Time to keep going up. It sucks losing those initial people because they really support you. But business isn’t built on feelings, it’s based on the market and the amount of value that not only you provide but that you can SHOW.

Sometimes, people are looking for the lowest price not the best product/service. I 100% understand where Coach is going. Price out the mitches daily. Sort out your own feelings and need for acceptance when building yourself up. Not everyone is supposed to be able to afford you.

FA4L
Boss up 2025